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Shiseido Makeup Reboot is All About Sensory Experience

Unique textures coupled with color and performance.

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By: Christine Esposito

Editor-in-Chief

Shiseido has unveiled its relaunched makeup line—and the emphasis is on the sensory experience as much as the color. The brand's new mantra—”Beauty Reimagined. Beauty Made With Soul.”—is reflected in the entire collection. The result is a weightless range of 21 products and 125 shades that are classified into four sensorial textures comprising of inks, gels, powders and dews.  “The focal point of the range isn't simply the extraordinary colors or its incredible ...

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